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Services marketing : a managerial approach
Russell-Bennett, Rebekah - 2003
Persistent link: https://www.econbiz.de/10013490002
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The hierarchical model of market entry modes
Pan, Yigang; Tse, David K. - In: Journal of international business studies : JIBS ; an … 31 (2000) 4, pp. 535-554
In this study, we propose and test a hierarchical model of market entry modes. Entry modes can first be viewed as equity-based versus non-equity-based. Within equity-based modes, the choice is between wholly owned operations and equity joint ventures, while within non-equity-based modes, the...
Persistent link: https://www.econbiz.de/10001538348
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The hierarchical model of market entry modes
Pan, Yigang; Tse, David K. - 2008
Persistent link: https://www.econbiz.de/10003655209
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Busy doing nothing : why politicians implement inefficient policies
Gustafsson, Anders - In: Constitutional political economy 30 (2019) 3, pp. 282-299
Persistent link: https://www.econbiz.de/10012251985
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653
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Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola; Ekdahl, Fredrik; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 161-181). 1999
Persistent link: https://www.econbiz.de/10001444692
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999
Persistent link: https://www.econbiz.de/10001444700
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001402990
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas - In: Customer retention in the automotive industry : …, (pp. 93-115). 1997
Persistent link: https://www.econbiz.de/10001299164
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Conjoint measurement : methods and applications
Gustafsson, Anders (ed.); Herrmann, Andreas (contributor);  … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10001593247