Similar Search Results

Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model

Dinev, Tamara; Hu, Qing; Yayla, Ali - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 29-59

Persistent link: https://www.econbiz.de/10003817294

Maintaining equilibria during exploration in sponsored search auctions

Vaughan, Jennifer Wortman; Vorobeychik, Yevgeniy; Li, Lihong - In: Internet and network economics : third international …, (pp. 119-130). 2007

Persistent link: https://www.econbiz.de/10003648640

Dynamic budget allocation for social media advertising campaigns : optimization and learning

Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234

Persistent link: https://www.econbiz.de/10013206971

The effectiveness of contextual competitive targeting in conjunction with promotional incentives

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

Persistent link: https://www.econbiz.de/10011884539

A Cascade Model for externalities in sponsored search

Kempe, David; Mahdian, Mohammad - In: Internet and network economics : 4th international …, (pp. 585-596). 2008

Persistent link: https://www.econbiz.de/10003792870

Sponsored search auctions with Markovian users

Aggarwal, Gagan; Feldman, Jon; Muthukrishnan, S.; Pál, … - In: Internet and network economics : 4th international …, (pp. 621-628). 2008

Persistent link: https://www.econbiz.de/10003792906

On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities

Giotis, Ioannis; Karlin, Anna R. - In: Internet and network economics : 4th international …, (pp. 629-638). 2008

Persistent link: https://www.econbiz.de/10003792916

Cost of conciseness in sponsored search auctions

Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007

Persistent link: https://www.econbiz.de/10003648893

Pay-per-action model for online advertising

Mahdian, Mohammad; Tomak, Kerem - In: Internet and network economics : third international …, (pp. 549-557). 2007

Persistent link: https://www.econbiz.de/10003649710

Advertising or Price? The Efficacy of Quality Informational Cues in Online Sponsored Search Markets

Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - 2012

infer the quality of sellers - advertising and price being the two most important among them. While the importance of … advertising and price as signals of quality has been well established in traditional markets, online sponsored search markets have …, we examine how the knowledge of firms' relative advertising expenditures and prices affect consumers' search and purchase …

Persistent link: https://www.econbiz.de/10014048082