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Theorie
Consumer behaviour
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Jiménez, Fernando R.
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Campion, Michael A.
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Gau, Roland
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Ramirez, Edward
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Voss, Kevin E.
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European journal of marketing : EJM
1
Journal of current issues and research in advertising : JCIRA
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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2
Effective incentive compensation for sales employees during tough economic times
Jiménez, Fernando R.
;
Posthuma, Richard A.
;
Campion, …
- In:
Organizational dynamics : a quarterly review of …
42
(
2013
)
4
,
pp. 267-273
Persistent link: https://www.econbiz.de/10010223426
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3
Concrete and abstract goals associated with the consumption of environmentally sustainable products
Ramirez, Edward
;
Jiménez, Fernando R.
;
Gau, Roland
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1645-1665
Persistent link: https://www.econbiz.de/10011409527
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