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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations

Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617

Persistent link: https://www.econbiz.de/10014340987

A critical examination of common beliefs about partial least squares path modeling

Rönkkö, Mikko; Evermann, Joerg - In: Organizational research methods : ORM 16 (2013) 3, pp. 425-448

Persistent link: https://www.econbiz.de/10009761160

Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)

Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209

Persistent link: https://www.econbiz.de/10010362589

Selective or parallel? : toward measuring the domains of entrepreneurial bricolage

Rönkkö, Mikko; Peltonen, Juhana; Arenius, Pia - In: Entrepreneurial resourcefulness : competing with constraints, (pp. 43-61). 2013

Persistent link: https://www.econbiz.de/10012426442

An updated guideline for assessing discriminant validity

Rönkkö, Mikko; Cho, Eunseong - In: Organizational research methods : ORM 25 (2022) 1, pp. 6-14

Persistent link: https://www.econbiz.de/10012794827

Selective or Parallel? Toward Measuring the Domains of Entrepreneurial Bricolage

Rönkkö, Mikko; Peltonen, Juhana; Arenius, Pia - 2014

Entrepreneurial bricolage has been proposed as a method of alleviating resource constraints of entrepreneurial firms. However, the outcomes of bricolage for a firm may vary greatly. One of the most pressing issues is to clarify how bricolage may enhance firm growth. Based on case studies, Baker...

Persistent link: https://www.econbiz.de/10015369202