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Balancing the media budget, reach and frequency in marketing communications : a macro approach
Kabak, Irwin W. - In: Spudai / University of Piraeus : journal of economics … 40 (1990) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10001110166
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1992 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
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Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R. - 1990 - Rev
Persistent link: https://www.econbiz.de/10000791125
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Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R. - 1990 - Rev
Persistent link: https://www.econbiz.de/10000816881
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Industrialist support for free trade : a case of 'Turkeys voting for christmas'?
Hojman, David - 1999
Persistent link: https://www.econbiz.de/10001468804
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Einflußfaktoren auf das Rationalverhalten bei der Entscheidungsvorbereitung komplexer Managementprobleme
Pudwitz, Felicitas - 2001
Persistent link: https://www.econbiz.de/10001559478
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An analysis of factors influencing skills learning and personal change
Abraham, Morris; Connor, Robert - In: International employment relations review 7 (2001) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10001680500
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Wandlungskompetenz von Führungskräften : Konstrukterschließung, Modellentwicklung und empirische Überprüfung
Krummaker, Stefan - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515493