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Competing With Quality and Advertising Based Goodwill

Nair, Anand; Narasimhan, Ram - 2007

Goodwill formation is a complex process and many factors influence the formation of goodwill of a firm. The implications of advertising enabled goodwill formation are reported in several articles in the research literature. In this paper, we extend this stream of research by including quality in...

Persistent link: https://www.econbiz.de/10014050654

Supply networks as a complex adaptive system : toward simulation-based theory building on evolutionary decision making

Nair, Anand; Narasimhan, Ram; Choi, Thomas Y. - In: Decision sciences : DS 40 (2009) 4, pp. 783-815

Persistent link: https://www.econbiz.de/10003925892

Manufacturer cooperation in supplier development under risk

Talluri, Srinivas; Narasimhan, Ram; Chung, Wenming - In: European journal of operational research : EJOR 207 (2010) 1, pp. 165-173

Persistent link: https://www.econbiz.de/10003997185

The same old methodologies? : perspectives on OM research in the post-lean age

MacCarthy, Bart; Lewis, Michael; Voss, Christopher A.; … - In: International journal of operations & production … 33 (2013) 7, pp. 934-956

Persistent link: https://www.econbiz.de/10010196548

The fit between capabilities and priorities and its impact on performance improvement : revisiting and extending the theory of production competence

Schoenherr, Tobias; Narasimhan, Ram - In: International journal of production research 50 (2012) 14, pp. 3755-3775

Persistent link: https://www.econbiz.de/10009619048

Reducing behavioral constraints to supplier integration : a socio-technical systems perspective

Kull, Thomas J.; Ellis, Scott C.; Narasimhan, Ram - In: The journal of supply chain management : a global … 49 (2013) 1, pp. 64-86

Persistent link: https://www.econbiz.de/10009721831

Strategic interdependence, governance effectiveness and supplier performance : a dyadic case study investigation and theory development

Mahapatra, Santosh K.; Narasimhan, Ram; Barbieri, Paolo - In: Journal of operations management 28 (2010) 6, pp. 537-552

Persistent link: https://www.econbiz.de/10008732124

Integrated contract and spot market procurement by a risk-averse buying firm

Mahapatra, Santosh; Bisi, Arnab; Narasimhan, Ram; … - In: IEEE transactions on engineering management : EM 63 (2016) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10011486923

Optimal pricing and inventory strategies with multiple price markdowns over time

Chung, Wenming; Talluri, Srinivas; Narasimhan, Ram - In: European journal of operational research : EJOR 243 (2015) 1, pp. 130-141

Persistent link: https://www.econbiz.de/10010492993

Production planning using evolving demand forecasts in the automotive industry

Yildiz, Hakan; DuHadway, Scott; Narasimhan, Ram; … - In: IEEE transactions on engineering management : EM 63 (2016) 3, pp. 296-304

Persistent link: https://www.econbiz.de/10011533049