Purpose: Firms operating in contemporary hypercompetitive environments have to seek series of temporary advantages, sometimes requiring them to move beyond their current knowledge domains. The existing knowledge‐ and capability‐based views have certain shortcomings in terms of explaining...

Network effects that stem from network externalities have been theorized as the defining growth mechanism behind platforms. The growing amount of participants in a platform market fuels a virtuous cycle of growth — a network effect. However, beyond the sheer N, what are the distinct...