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Supermarket retailing has a desirable property of stability of segment structure. Due to the heterogeneous needs and purchase power of customers, it is difficult to predict the lifetime of segments for retail supermarkets. In today's competitive marketplace, segment identification needs a...
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Recent advances in intelligent pricing softwares have created numerous opportunities for retailers to turn customer information into additional profits through targeted pricing: charging different prices to different market segments directly or indirectly based on customer demographics. However,...
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