This paper presents findings from a census of more than 79,000 stock-keeping units (SKUs) in 37 consumer packaged goods categories totaling $55 billion in annual revenue. It shows that, in 86% of product categories, the relationship between market share and retail distribution is increasing and...

In this note, the authors use the familiar game of Monopoly to illustrate the new economy phenomena of network effects, increasing returns, positive feedback, and bifurcation points in complex systems. They argue that the "new economy" is not really so new if it shares so many characteristics...

This research uses P&G's value pricing initiative as a context for testing the ability of a normative economic model to predict competitor and retailer response. We first estimate the response parameters of a demand function for each brand from the period before value pricing was initiated. We...

In the summer of 2001, the online travel sector was one of the few bright spots for both the airlines and the dot-com sectors. Two online travel agencies emerged as the clear leaders: Travelocity and Expedia. However, just as they had established themselves as the top-tier of online travel...