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The effect of loyalty program...
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18
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Journal of revenue and pricing management
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1
Price customization and within-chain data do not mix!
Niraj, Rakesh
;
Siddarth, S.
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 360-379
Persistent link: https://www.econbiz.de/10010344072
Saved in:
2
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
3
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
4
Integration of two-phase goal programming to examine the effectiveness of membership model
Safiih, L. Muhamad
;
Mezral, A. G. Ateq
- In:
Theoretical economics letters
6
(
2016
)
5
,
pp. 868-877
Persistent link: https://www.econbiz.de/10011585771
Saved in:
5
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
6
Examining pareto law across department store shoppers
Tanusondjaja, Arry
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 581-596
Persistent link: https://www.econbiz.de/10014368515
Saved in:
7
Retail customers' self-awareness : the deindividuation effects of others
Uhrich, Sebastian
;
Tombs, Alastair
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1439-1446
Persistent link: https://www.econbiz.de/10010379316
Saved in:
8
Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi
;
Herb, Stefan
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
Saved in:
9
The causal relationship between store equity and loyalty : testing two alternative models in
retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
10
Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
Jagabathula, Srikanth
;
Mitrofanov, Dmitry
;
Vulcano, Gustavo
- In:
Operations research
70
(
2022
)
2
,
pp. 641-665
Persistent link: https://www.econbiz.de/10013365737
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