The end of expressionism : a conditional approach to bounded emotionality in organizations / Claire E. Ashton-James -- Leveraging emotions in value management of brands and products / Leslie J. Harrington -- The intentional use of service recovery strategies to influence consumer emotion,...

Despite recognition of the centrality of emotions in entrepreneurship, little attention has been given to role of emotions in the development of entrepreneurial identity or enactment of entrepreneurial role. The contribution of the chapter is in the development of a dynamic model of the process...