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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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Measuring latent individual difference variables with a conjoint design and structural equation modeling
Weijters, Bert; Deltomme, Berre; Gorissen, Karen; … - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 245-257
Persistent link: https://www.econbiz.de/10015125211
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Response styles and how to correct them
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010
Persistent link: https://www.econbiz.de/10003937185
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Response styles in marketing research : a means and covariance structures comparison of modes of data-collection
Weijters, Bert (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003242170
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Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 399-426). 1998
Persistent link: https://www.econbiz.de/10001299875
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Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian - In: Journal of business economics : JBE 65 (1995) 10, pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177
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The role of emotions in goal-directed behaviour
Bagozzi, Richard P.; Baumgartner, Hans; Pieters, Rik; … - In: The why of consumption : contemporary perspectives on …, (pp. 36-58). 2005
Persistent link: https://www.econbiz.de/10003932973