Similar Search Results

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011878689

The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 208-219

Persistent link: https://www.econbiz.de/10003507872

Amount off versus percentage off : when does it matter?

González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027

Persistent link: https://www.econbiz.de/10011440072

What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination

Soysal, Gonca - 2019

Three explanations have been proposed in the literature to describe the reason behind sharp price declines observed over a product's short lifecycle in seasonal (perishable) goods markets: Prices decline as a result of (i) inter-temporal price discrimination; (2) firm's uncertainty about product...

Persistent link: https://www.econbiz.de/10012895235

The use of strategic deception in relationships

Patwardhan, Abhijit; Noble, Stephanie M.; Nishihara, Ceri M. - In: The journal of services marketing 23 (2009) 5, pp. 318-325

Persistent link: https://www.econbiz.de/10009525735

Coupon clipping by impoverished consumers : linking demographics, basket size, and coupon redemption rates

Noble, Stephanie M.; Lee, Kang Bok; Zaretzki, Russell; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 553-571

Persistent link: https://www.econbiz.de/10011734920

Co-producing with consumers : how varying levels of control and co-production impact affect

Stevens, Jennifer; Esmark, Carol L.; Noble, Stephanie M.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 171-187

Persistent link: https://www.econbiz.de/10011675145

Price number relationships and deal processing fluency : the effects of approximation sequences and number multiples

Coulter, Keith S.; Roggeveen, Anne L. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10010349033

When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes

Xia, Lan; Roggeveen, Anne L. - In: Journal of business research : JBR 114 (2020), pp. 16-29

Persistent link: https://www.econbiz.de/10012257439

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996

Persistent link: https://www.econbiz.de/10000948545