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Theorie
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17
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10
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Bolton, Ruth N.
5
Bhattacharya, C. B.
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Russell, Gary J.
1
Shankar, Venkatesh
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ECONIS (ZBW)
5
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1
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
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2
The relationship between market characteristics and promotional price elasticities
Bolton, Ruth N.
- In:
Marketing science
8
(
1989
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10001090750
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3
Relationship marketing in mass markets
Bhattacharya, C. B.
;
Bolton, Ruth N.
- In:
Handbook of relationship marketing
,
(pp. 327-354)
.
2000
Persistent link: https://www.econbiz.de/10001559326
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4
Dimensions and determinants of retailer pricing strategy and tactics
Shankar, Venkatesh
;
Bolton, Ruth N.
-
1999
Persistent link: https://www.econbiz.de/10001412767
Saved in:
5
Implications of market structure for elasticity structure
Russell, Gary J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
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