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We present analytical and empirical arguments that competition over a homogeneous service forces electric scooter firms to over-supply scooters. First, using scooter deployment and rides data from multiple sources (scooter firms' application programming interfaces, cities' transportation...
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Firms interact with their competitors and complementors within a multi-firm network environment. Knowledge of such market structure is critical for improving firm's marketing and operation strategy designs. We formulate a new problem to discover the local market structure - complementary and...
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The ability to make predictions based on online searches in various contexts is gaining substantial interest in both research and practice. This study investigates a novel application of correlated online searches in predicting stock performance across supply chain partners. If two firms are...
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There is an increasing attention in IS to be able to predict outcomes using search frequency on popular portals. This growing literature focuses on revealing demand patterns of individual assets (e.g., products, stocks, services). However, users typically search many different assets together...
Persistent link: https://www.econbiz.de/10013007584
We study the impact of changes in the competitors’ listings in organic search results on the performance of sponsored search advertisements. Using data from an online retailer’s keyword advertising campaign, we measure the impact of organic competition on both click-through rate and...
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