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Iyengar, Radha; Jedidi, Kamel - In: Marketing science 31 (2012) 2, pp. 334-350

Persistent link: https://www.econbiz.de/10009548692

Iyengar, Radha; Jedidi, Kamel - 2012

Quantity discount pricing is a common practice used by business-to-business and business-to-consumer companies. A key characteristic of quantity discount pricing is that the marginal price declines with higher purchase quantities. In this paper, we propose a choice-based conjoint model for...

Persistent link: https://www.econbiz.de/10014040026

Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results

Danaher, Peter J. - In: International journal of forecasting 8 (1992) 4, pp. 613-626

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Comparing naive with econometric market share models when competitors' actions are forecast

Danaher, Peter J. - In: International journal of forecasting 10 (1994) 2, pp. 287-294

Persistent link: https://www.econbiz.de/10001172403

Using a nested logit model to forecast television ratings

Danaher, Peter J.; Dagger, Tracey - In: International journal of forecasting 28 (2012) 3, pp. 607-622

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Advertising models

Danaher, Peter J. - In: Handbook of marketing decision models, (pp. 81-106). 2008

Persistent link: https://www.econbiz.de/10003755262

Where, when, and how long : factors that influence the redemption of mobile phone coupons

Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725

Persistent link: https://www.econbiz.de/10011349858

Delusion in attribution : caveats in using attribution for multimedia budget allocation

Danaher, Peter J.; Heerde, Harald J. van - In: Journal of marketing research : JMR 55 (2018) 5, pp. 667-685

Persistent link: https://www.econbiz.de/10011957967

Fast and accurate variational inference for models with many latent variables

Loiza-Maya, Ruben; Smith, Michael S.; Nott, David J.; … - In: Journal of econometrics 230 (2022) 2, pp. 339-362

Persistent link: https://www.econbiz.de/10013463884

Managing advertising and promotion for long-run profitability

Jedidi, Kamel; Mela, Carl F.; Gupta, Sunil - 1998

Persistent link: https://www.econbiz.de/10001366834