Cluster analysis is unique tool, which can be widely applied on marketing area. Multidimensional statistical methods … often find practical use to marketing research area. The primary use of cluster analysis in marketing has been for market …

To understand the relevance of marketing efforts, it has become standard practice to estimatethe long-run and short …-run effects of the marketing-mix, using, say, weekly scanner data. Acommon vehicle for this purpose is an econometric time series …

past and but not doing well because of lack of innovative approach in marketing. It is very easy to run when the conditions … develop new products. But marketing innovations in the laboratory of the marketplace are frequently as important in creating …, Kim and Srivastava (1998) also cite the restrictive definition of ‘Innovation' in marketing literature to mean largely …

Marketing is a system, a value, a complex. Marketing is a behavioral, interpersonal and cultural concept. The value of … total marketing is the value of the exchange of signs, labels, recognition, identity, trends, time and comfort. Contextual …. Marketing brings to the market a holistic system, the whole complex not just a part or a process. Conceptual marketing deals …

entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which … assumptions and a synthesis of empirical findings from marketing literature. This multidimensional analysis of RBT also evaluates … extant marketing research according to four perspectives: the marketing domains that use RBT, the characteristics and uses of …

measures investment in customer capital using sales and marketing expense from income statements, information on salaries paid … to workers in sales and marketing, and text from annual 10-K SEC filings describing firms' sales and marketing strategies … sales and marketing strategies. Industries focused on platform business models, online sales, and the production of high …