This paper develops and analyzes a model of competition between platforms in an industry with indirect network effects, with a specific focus on complementary product exclusivity. The objective is to understand the conditions under which complement exclusivity can be observed and analyze the...

Pay-for-performance (P4P) pricing schemes such as pay-per-click and pay-per-action have grown in popularity in Internet advertising. Meanwhile, the traditional pay-per-impression (PPI) scheme persists, and several advertising publishers have started to offer a hybrid mix of PPI and P4P schemes....

Apart from reducing buyer search costs, web-based commerce has also enabled the use ofintelligent agent technologies that reduce seller search costs by targeting buyers, customizing,and pricing products in real-time. Our model of an electronic market with customizable productsanalyzes the...

Theoretical and empirical research in technology acceptance, while acknowledging the importance of individual beliefs about the compatibility of a technology, has produced equivocal results. This study focuses on further conceptual development of this important belief in technology acceptance....

Web site usability is a critical metric for assessing the quality of a firm’s web presence. A measure of usability must not only provide a global rating for a specific web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper we...

Social influence in the form of social norms has been shown to be a powerful means to motivate behavior change, and is widely used to promote desirable behaviors such as a healthy life style. While abundant empirical evidence supports the average efficacy of social norms, there are few studies...

The Conference on Health IT and Analytics (CHITA) is an annual health information technology and analytics research summit, including a doctoral consortium that each year gathers prominent scholars from more than 40 research institutes, and leading policy and practitioner attendees in a vibrant...