The authors develop a model of how consumers estimate the level of product inventory in their households. Two laboratory experiments and two field studies involving 29 product categories show that (1) consumers anchor their estimates on their average inventory and fail to adjust sufficiently;...

We are a nation of super-sized portions and supersized people. When faced with the family-sized box of breakfast cereal, five sizes of french fries, or a 14-in dinner plate, it is easy to forget our world history. In 75 years we have gone from shivering in Depression breadlines and hoarding...

Background: Spoon dosing has been identified as 1 of the 3 major causes of dosing errors and pediatric poisonings (1). Although the U.S. Food and Drug Administration recommends against using kitchen silverware to dose liquid medicine (accessed June 28, 2009) most persons still use spoons when...

We show that politically "tagged" food render food less tasty for those who hold contradicting political ideologies. This occur because the political ideology to which one opposes would evoke moral disgust, which in turn affect the taste of the product. In other words, moral disgust mediates the...