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ECONIS (ZBW)
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National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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Meaning transfer in celebrity endorsements : an explanation using metaphors
Roy, Subhadip
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 843-862
Persistent link: https://www.econbiz.de/10011976103
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Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
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pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
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Perspectives in marketing, innovation and strategy
Kotler, Philip
(
ed.
);
Roy, Subhadip
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014493451
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