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~subject:"Theorie"
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Theorie
Relationship marketing
59
Beziehungsmarketing
55
Consumer behaviour
49
Konsumentenverhalten
44
Customer satisfaction
36
Theory
32
Customer integration
28
Kundenintegration
28
Innovation
26
Kundenzufriedenheit
23
Conjoint analysis
20
Conjoint-Analyse
20
Dienstleistung
20
Services
20
Dienstleistungsqualität
18
Dienstleistungssektor
18
Market research
18
Marktforschung
18
Service industry
18
Service quality
18
Brand management
16
Service innovation
16
Brand
15
Dienstleistungsmanagement
15
Markenführung
15
Service management
15
Social Web
15
Social web
15
Value creation
15
Betriebliche Wertschöpfung
14
Brand image
14
Experiment
14
Marketing
14
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13
Markenimage
13
Sweden
12
Bibliometrics
11
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11
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11
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Undetermined
9
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Article
23
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8
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10
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10
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7
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7
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5
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
1
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1
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Language
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English
31
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Gustafsson, Anders
23
Herrmann, Andreas
15
Huber, Frank
15
Brodie, Roderick J.
8
Blomkvist, Ola
4
Ekdahl, Fredrik
4
Peters, Linda D.
4
Nenonen, Suvi
2
Storbacka, Kaj
2
Bonfrer, Andre
1
Breidbach, Christoph F.
1
Danaher, Peter J.
1
Frow, Pennie
1
Hallman, Alice
1
Hollebeek, Linda D.
1
Hughes, Tim
1
Karlsson, Nils
1
Kleinaltenkamp, Michael
1
Löbler, Helge
1
Northey, Gavin
1
Pels, Jaqueline
1
Saren, Michael
1
Stephan, Andreas
1
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Conjoint measurement : methods and applications
9
Conjoint measurement : methods and applications ; with 91 tables
3
Marketing theory
3
European journal of marketing : EJM
2
International journal of forecasting
2
Australasian marketing journal
1
Constitutional political economy
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Empirica : journal of european economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
31
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1
Busy doing nothing : why politicians implement inefficient policies
Gustafsson, Anders
- In:
Constitutional political economy
30
(
2019
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10012251985
Saved in:
2
Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J.
- In:
International journal of forecasting
8
(
1992
)
4
,
pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
Saved in:
3
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
Saved in:
4
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
5
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
6
Theorizing about resource integration through service-dominant logic
Peters, Linda D.
;
Löbler, Helge
;
Brodie, Roderick J.
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
Saved in:
7
Theorizing with managers : how to achieve both academic rigor and practical relevance?
Nenonen, Suvi
;
Brodie, Roderick J.
;
Storbacka, Kaj
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1130-1152
Persistent link: https://www.econbiz.de/10011725629
Saved in:
8
Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition
Brodie, Roderick J.
;
Nenonen, Suvi
;
Peters, Linda D.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1173-1177
Persistent link: https://www.econbiz.de/10011725654
Saved in:
9
Leveraging the power of the sharing economy
Northey, Gavin
;
Brodie, Roderick J.
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012599926
Saved in:
10
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
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