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Toward theories of advertising : where do we go from here?
Stafford, Marla Royne - In: Advertising theory, (pp. 541-545). 2012
Persistent link: https://www.econbiz.de/10009524018
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Consumer literacy for credence services : helping the invisible hand
Smith, Rachel Korfhage; Stafford, Marla Royne - In: Journal of consumer affairs : official publication of … 44 (2010) 3, pp. 598-606
Persistent link: https://www.econbiz.de/10009531860
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Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 269-273
Persistent link: https://www.econbiz.de/10011486909