//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The use of non-fungible tokens...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Consumer behaviour
100
Konsumentenverhalten
100
Advertising
72
Werbung
65
Advertising effects
45
Werbewirkung
45
Fashion
43
Brand management
41
Mode
41
Markenführung
40
Luxury goods
36
Luxusgüter
36
Brand
30
Brand image
30
Markenartikel
29
Markenimage
29
USA
29
United States
26
Internet marketing
24
Online-Marketing
24
South Korea
24
Beziehungsmarketing
23
Relationship marketing
23
International marketing
22
Südkorea
22
Internationales Marketing
20
Social Web
20
Social web
20
Marketing management
19
Marketingmanagement
19
Customer value
18
Kundenwert
18
Theory
18
Textile distribution
16
Textilhandel
16
Welt
14
World
14
Marketing
13
Clothing industry
12
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
13
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Lehrbuch
2
Textbook
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
17
Author
All
Taylor, Charles Robert
8
Ko, Eunju
4
Taylor, Charles Raymond
3
Beattie, Bruce R.
2
Megehee, Carol M.
2
Taylor, Charles R.
2
Borenstein, Benjamin
1
Burt, Oscar R.
1
Cavusgil, S. Tamer
1
Dahl, Stephan
1
Eagle, Lynne C.
1
Huan, Tzung-cheng
1
Hwang, Yookyung
1
Kastner, Margit
1
Lee, Jieun
1
Novak, Frank S.
1
Pangarkar, Aniruddha
1
Pelsmacker, Patrick de
1
Raithel, Sascha
1
Scharf, Sebastian
1
Schwaiger, Manfred
1
Smith, H. Arlen
1
Stangl, Brigitte
1
Watts, Myles J.
1
Woodside, Arch G.
1
Zimmermann, Lorenz
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Western journal of agricultural economics : WJAE
2
American journal of agricultural economics
1
Canadian journal of agricultural economics : CJAE
1
Handbook of research in international marketing
1
International journal of advertising : the review of marketing communications
1
Management decision : MD
1
Measurement and research methods in international marketing
1
The SAGE handbook of marketing ethics
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Hwang, Yookyung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1912-1920
Persistent link: https://www.econbiz.de/10010379207
Saved in:
2
The new logic in building isomorphic theory of management decision realities
Woodside, Arch G.
;
Ko, Eunju
;
Huan, Tzung-cheng
- In:
Management decision : MD
50
(
2012
)
5
,
pp. 765-777
Persistent link: https://www.econbiz.de/10009574538
Saved in:
3
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
4
Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers
Stangl, Brigitte
;
Kastner, Margit
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 168-174
Persistent link: https://www.econbiz.de/10011675602
Saved in:
5
Minimalism and advertising : a call for research
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 231-233
Persistent link: https://www.econbiz.de/10014550807
Saved in:
6
Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.
;
Dahl, Stephan
;
Pelsmacker, Patrick de
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 498-517)
.
2021
Persistent link: https://www.econbiz.de/10012306768
Saved in:
7
What, no logos? : why some minimalists prefer quiet luxury
Taylor, Charles Raymond
;
Borenstein, Benjamin
; …
-
2025
Persistent link: https://www.econbiz.de/10015372970
Saved in:
8
Applications of dynamic programming to agricultural decision problems
Taylor, Charles Robert
(
ed.
)
-
1993
Persistent link: https://www.econbiz.de/10000871188
Saved in:
9
Optimal flex cropping and storage of spring wheat under a progressive income tax
Taylor, Charles Robert
- In:
Canadian journal of agricultural economics : CJAE
40
(
1992
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10001137074
Saved in:
10
Two practical procedures for estimating multivariate nonnormal probability density functions
Taylor, Charles Robert
- In:
American journal of agricultural economics
72
(
1990
)
1
,
pp. 210-217
Persistent link: https://www.econbiz.de/10001083279
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->