//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
104
Markenführung
104
Brand
59
Markenartikel
59
Markenimage
54
Brand image
53
Beziehungsmarketing
47
Relationship marketing
47
Marketing management
29
Marketingmanagement
29
USA
29
United States
29
Marketing theory
22
Marketingtheorie
22
Market research
20
Marktforschung
20
Welt
20
World
20
International marketing
15
Internationales Marketing
15
Marketing
14
Corporate reputation
13
Firmenimage
13
Brand extension
12
Markentransfer
12
E-commerce
10
Electronic Commerce
10
Private consumption
10
Privater Konsum
10
Theorie
10
Cultural identity
9
Großbritannien
9
Kulturelle Identität
9
Social Web
9
Social web
9
United Kingdom
9
Comparison
8
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
2
Type of publication (narrower categories)
All
Reprint
Article in journal
4,314
Aufsatz in Zeitschrift
4,314
Graue Literatur
2,217
Non-commercial literature
2,217
Arbeitspapier
1,794
Working Paper
1,794
Hochschulschrift
1,538
Thesis
1,345
Aufsatz im Buch
1,116
Book section
1,116
Bibliografie enthalten
395
Bibliography included
395
Collection of articles of several authors
254
Sammelwerk
254
Aufsatzsammlung
191
Lehrbuch
171
Textbook
153
Collection of articles written by one author
122
Sammlung
122
Case study
101
Fallstudie
101
Konferenzschrift
68
Handbook
62
Handbuch
62
Systematic review
45
Übersichtsarbeit
45
Conference paper
40
Conference proceedings
40
Konferenzbeitrag
40
Glossar enthalten
24
Glossary included
24
Festschrift
14
Mehrbändiges Werk
13
Multi-volume publication
13
Amtsdruckschrift
12
Forschungsbericht
12
Government document
12
Mikroform
10
Rezension
9
more ...
less ...
Language
All
English
10
Author
All
Adler, Daniel
1
Bucklin, Louis P.
1
Foxall, Gordon R.
1
Holbrook, Morris B.
1
Kline, Stephen
1
Kukar-Kinney, Monika
1
Leiss, William
1
Loewenstein, George F.
1
Mabry, Linda
1
Monroe, Kent B.
1
Newman, Michael
1
Robertson, Paul L.
1
Robey, Daniel
1
Sheth, Jagdish N.
1
Swaminathan, Vanitha
1
Yu, Tony Fu-Lai
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
1
Critical perspectives on business and management
1
Evaluating research and the question of criteriology
1
Exotic preferences : behavioral economics and human motivation
1
Information systems development
1
Legends in marketing
1
Michael Porter ; Vol. 1
1
Michael Porter ; Vol. 4
1
The development of critical perspectives in marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
2
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
3
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
4
Advertising, needs, and "commodity fetishism"
Kline, Stephen
;
Leiss, William
-
2009
Persistent link: https://www.econbiz.de/10003832501
Saved in:
5
Postmodern evaluation - or not?
Mabry, Linda
-
2006
Persistent link: https://www.econbiz.de/10003805831
Saved in:
6
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
-
2010
Persistent link: https://www.econbiz.de/10003888346
Saved in:
7
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.
;
Yu, Tony Fu-Lai
-
2010
Persistent link: https://www.econbiz.de/10003889338
Saved in:
8
Sequential brand extensions and brand choice behavior
Swaminathan, Vanitha
-
2010
Persistent link: https://www.econbiz.de/10003924417
Saved in:
9
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
10
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->