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Cases in marketing of services...
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Theory
Marketing
34
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28
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24
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24
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13
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12
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12
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11
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9
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Moutinho, Luiz
9
Witt, Stephen F.
3
Silva, Manuela
2
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1
Coelho, Arnaldo
1
Curry, Bruce
1
Davies, Fiona
1
Godinho, Pedro
1
Goode, Mark
1
Haryanto, Jony Oktavian
1
Huarng, Kun-huang
1
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European journal of marketing : EJM
2
Strategic management in tourism
2
Annals of tourism research : ATR ; a social sciences journal
1
Issues in tourism series
1
Journal of modelling in management
1
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ECONIS (ZBW)
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1
Genetic algorithms for tourism marketing
Hurley, Stephen
- In:
Annals of tourism research : ATR ; a social sciences journal
25
(
1998
)
2
,
pp. 498-514
Persistent link: https://www.econbiz.de/10001243230
Saved in:
2
Tourism marketing and management handbook
Witt, Stephen F.
(
ed.
);
Moutinho, Luiz
(
contributor
)
-
1994
-
2. ed.
Persistent link: https://www.econbiz.de/10000344666
Saved in:
3
Quantitative analysis in marketing management
Moutinho, Luiz
;
Goode, Mark
;
Davies, Fiona
-
1998
Persistent link: https://www.econbiz.de/10000645616
Saved in:
4
Consumer behaviour in tourism
Moutinho, Luiz
;
Ballantyne, Ronnie
;
Rate, Shirley
- In:
Strategic management in tourism
,
(pp. 83-126)
.
2011
Persistent link: https://www.econbiz.de/10008936289
Saved in:
5
Demand modelling and fuzzy time series forecasting
Witt, Stephen F.
;
Moutinho, Luiz
;
Huarng, Kun-huang
; …
- In:
Strategic management in tourism
,
(pp. 53-82)
.
2011
Persistent link: https://www.econbiz.de/10008936292
Saved in:
6
Market orientation and performance : modelling a neural network
Silva, Manuela
;
Moutinho, Luiz
;
Coelho, Arnaldo
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
Saved in:
7
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
8
Expert systems in tourism marketing
Moutinho, Luiz
;
Curry, Bruce
;
Rita, Paulo
-
1996
Persistent link: https://www.econbiz.de/10011397739
Saved in:
9
A memetic algorithm for maximizing earned attention in social media
Godinho, Pedro
;
Moutinho, Luiz
;
Pagani, Margherita
- In:
Journal of modelling in management
12
(
2017
)
3
,
pp. 364-385
Persistent link: https://www.econbiz.de/10011776920
Saved in:
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