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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Household decision making
Davis, Harry L. - 1972
Persistent link: https://www.econbiz.de/10014378468
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Database models and managerial intuition : 50% model + 50% manager
Blattberg, Robert C. - In: Management science : journal of the Institute for … 36 (1990) 8, pp. 887-899
Persistent link: https://www.econbiz.de/10001094731
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Simplifying difficult calculations : consumer choice of two-part tariffs
Redden, Joseph P.; Hoch, Stephen J. - In: The journal of product & brand management 20 (2011) 7, pp. 549-556
Persistent link: https://www.econbiz.de/10010217474
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Dymanics of price premiums in loyalty programs
Sayman, Serdar; Hoch, Stephen J. - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 617-640
Persistent link: https://www.econbiz.de/10010371629