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Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
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Situational dimensions and decision criteria in industrial buying : theoretical and empirical analysis
Möller, K. E. Kristian
;
Laaksonen, Martti
-
1984
Persistent link: https://www.econbiz.de/10002504852
Saved in:
2
Business marketing as "politics" : identifying and managing political buying situations
Möller, K. E. Kristian
-
1999
Persistent link: https://www.econbiz.de/10001364593
Saved in:
3
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
4
Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
5
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
6
Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian
;
Ranta, Timo
-
1993
Persistent link: https://www.econbiz.de/10000864100
Saved in:
7
Middle range theories of industrial purchasing strategies
Woodside, Arch G.
- In:
Advances in business marketing and purchasing
5
(
1992
),
pp. 21-59
Persistent link: https://www.econbiz.de/10001135740
Saved in:
8
Die Interaktionsperspektive im Investitionsgüter-Marketing : ein explorativer Bezugsrahmen
Möller, K. E. Kristian
- In:
Netzwerkansätze im Business-to-Business-Marketing : …
,
(pp. 51-92)
.
1994
Persistent link: https://www.econbiz.de/10001289034
Saved in:
9
Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren
;
Möller, K. E. Kristian
- In:
The journal of business & industrial marketing
24
(
2009
)
7
,
pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
Saved in:
10
Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian
;
Rajala, Arto
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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