The authors model product consideration as preceding choice in a segment-level conjoint model. They propose a latent-class tobit model to estimate cardinal, segment-level preference functions based on consumers' preference ratings for product concepts considered worth adding to consumers'...

The friendship paradox says that your friends have more friends than you. The result assumes symmetric relations: if two people are friends, then each is the other's friend. For social networks that satisfy this assumption (e.g., Facebook), the friendship paradox implies that firms can...

The authors report an empirical regularity in the market shares of brands. They propose a theoretical explanation for this observed regularity and identify additional consequences of their explanation. Empirical testing of these consequences supports the proposed explanation. The empirical...