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European journal of marketing : EJM
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Database models and managerial intuition : 50% model + 50% manager
Blattberg, Robert C.
- In:
Management science : journal of the Institute for …
36
(
1990
)
8
,
pp. 887-899
Persistent link: https://www.econbiz.de/10001094731
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Simplifying difficult calculations : consumer choice of two-part tariffs
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 549-556
Persistent link: https://www.econbiz.de/10010217474
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Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
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