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Research developments in international marketing
Törnroos, Jan-Åke; Forsström, Bo - 1988
Persistent link: https://www.econbiz.de/10000752823
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Conceptualizing mechanisms influencing strategizing in business networks
Nyström, Anna-Greta; Ramstrom, Joachim; Törnroos, Jan-Åke - In: The journal of business & industrial marketing 32 (2017) 6, pp. 777-785
Persistent link: https://www.econbiz.de/10011773433
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Chapter 8 Human-to-Human (H2H) Interactions in Business Networks
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 81-88). 2019
Persistent link: https://www.econbiz.de/10015091511
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Chapter 2 Strategizing in SME Networks
Koporcic, Nikolina; Törnroos, Jan-Åke - In: Understanding interactive network branding in SME firms, (pp. 21-29). 2019
Persistent link: https://www.econbiz.de/10015091517