Traditional theory suggests consumers should be able to manage their privacy. Yet, empirical and theoretical research suggests that consumers often lack enough information to make privacy-sensitive decisions and, even with sufficient information, are likely to trade off long-term privacy for...

Electronic Commerce environments increasingly witness a conflict on the subject of e-privacy: While marketers want to maximize their customer knowledge and grasp the identity of their online users, consumers often want to stay anonymous and not reveal private information. The conflict suggests...

A spectre is haunting Europe and the rest of our planet -the spectre of Transhumanism. Its priests and familiars inhabit some of our most prominent research laboratories, universities, major corporations and political institutions. Its books decorate our major bookstores and airport shops. Its...

The EPCglobal Network is an emerging global information storage and retrieval system for objects that carry RFID tags with an Electronic Product Code (EPC). To locate specific information sources for an object, a so-called Object Naming Service (ONS) is used. This chapter discusses privacy and...

As electronic channels to the customer (intelligent shelves, E-Commerce) are ideally suited to better comprehend customers' price sensitivity, communicate pricing policies and adjust prices regularly marketers are eager to charge people differently for the same product and according to their...