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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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Marketing strategies for a tough environment
LaPlaca, Peter L. (contributor) - 1980
Persistent link: https://www.econbiz.de/10001477616
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1979 Educators Conference proceedings
Beckwith, Neil (contributor) - 1979
Persistent link: https://www.econbiz.de/10001477617
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Effective marketing coordination
Baker, George L. (contributor) - 1961
Persistent link: https://www.econbiz.de/10001479432
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Motivation and market behavior
Ferber, Robert (contributor); Wales, Hug G. (contributor) - 1958
Persistent link: https://www.econbiz.de/10000674642
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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State of the art marketing research
Blankenship, Albert Breneman; Breen, George E. - 1992
Persistent link: https://www.econbiz.de/10000857944
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Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef - 1992
Persistent link: https://www.econbiz.de/10000859628
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328