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Determining the order and direction of multiple brand extensions

Dawar, Niraj; Anderson, Paul F. - 1992

Persistent link: https://www.econbiz.de/10000841091

Determining the order and direction of multiple brand extensions

Dawar, Niraj; Anderson, Paul F. - 1993 - Rev. version of working paper 92/36/MKT

Persistent link: https://www.econbiz.de/10000858889

A reward/measurement model of organizational buying behavior

Anderson, Paul F.; Chambers, Terry M. - In: Journal of marketing 49 (1985) 2, pp. 7-23

Persistent link: https://www.econbiz.de/10001834516

Basic financial management

Martin, John D.; Petty, J. William; Keown, Arthur J.; … - 1991 - 5. ed

Persistent link: https://www.econbiz.de/10000836003

Toward the development of a theory of corporate financial planning

Martin, John D. - In: Advances in working capital management : a research annual 2 (1991), pp. 27-47

Persistent link: https://www.econbiz.de/10001117568

Uncertainty, the Fisher model, and corporate financial theory

MacMinn, Richard D. - In: Research in finance 7 (1988), pp. 227-264

Persistent link: https://www.econbiz.de/10001082926

Financial planning where the firm's demand for funds in nonstationary and stochastic

Martin, John D. - In: Management science : journal of the Institute for … 34 (1988) 9, pp. 1054-1066

Persistent link: https://www.econbiz.de/10001059653

Basic financial management

Petty, J. William; Keown, Arthur J.; Scott jr., David F. - 1979

Persistent link: https://www.econbiz.de/10000558870

Foundations of finance : the logic and practice of financial management

Keown, Arthur J.; Martin, John D.; Petty, J. William; … - 2006 - 5. ed., International ed.

Persistent link: https://www.econbiz.de/10002658887

Defining a Reliable Multi-Period Project Rate of Return. An Alternative to IRR

Magni, Carlo Alberto - 2018

In this paper, we lay out theoretical shortcomings of the IRR criteria that have largely dropped out of the finance literature. We discuss the problem of multiple IRRs and non-existent IRR under a new light. We also discuss the financial ambiguity that can arise when interpreting the IRR. Then,...

Persistent link: https://www.econbiz.de/10012910673