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"Die Kunst, die Zukunft zu erfinden" - theoretische Erkenntnisse und empirische Befunde zum Einsatz des Corporate Foresight in deutschen Großunternehmen

Gruber, Marc; Venter, Claudia - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 7, pp. 958-984

Persistent link: https://www.econbiz.de/10003386991

Marketingplanung von Unternehmensgründungen : eine theoretische und empirische Analyse

Gruber, Marc - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003171017

Entrepreneurial behavior : a reconceptualization and extension based on identity theory

Gruber, Marc; MacMillan, Ian C. - In: Strategic entrepreneurship journal : SEJ 11 (2017) 3, pp. 271-286

Persistent link: https://www.econbiz.de/10011822020

Expanding AMJ's manuscript portfolio : research methods articles designed to advance theory and span boundaries : from the editors

Gruber, Marc; Bliese, Paul - In: Academy of Management journal : AMJ 67 (2024) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10014507993

Marketing in New Ventures : Theory and Empirical Evidence

Gruber, Marc - 2006

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragmented, and a comprehensive theory of...

Persistent link: https://www.econbiz.de/10014071008