Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing communication and th...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Werbung
4
Advertising
3
Advertising effects
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Vereinigte Staaten
3
Werbewirkung
3
Werbungsforschung
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Markt
2
Marktforschung
2
Psychology of advertising
2
Werbepsychologie
2
Werbungsbetrieb
2
1985
1
1986
1
Arbeitskräfte
1
Arbeitspsychologie
1
Aufsatzsammlung
1
Communication
1
Economic sociology
1
Estimation theory
1
Europa
1
Information
1
Informationsverhalten
1
Kommunikation
1
Kreativität
1
Management
1
Organisationswandel
1
Organizational psychology
1
Public relations
1
Schätztheorie
1
Theorie
1
Unternehmen
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
English
1
Author
All
Ray, Michael L.
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising and communication management
Ray, Michael L.
-
1982
Persistent link: https://www.econbiz.de/10000078315
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
