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Welfare gains from advertising : the problem of regulation
Worcester, Dean A.; Nesse, Ronald - 1978
Persistent link: https://www.econbiz.de/10000626350
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Advertising and the public interest
Howard, John A.; Hulbert, James - 1973
Persistent link: https://www.econbiz.de/10002975492
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Regulation, market power, and advertising effectiveness
Chen, Kevin Z.; Weerahewa, Jeevika - In: Agricultural and resource economics review : ARER 27 (1998) 2, pp. 209-217
Persistent link: https://www.econbiz.de/10001352061
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On b®rand
Olins, Wally - 2003
Persistent link: https://www.econbiz.de/10001783650
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The impact of competition on advertising : the case of political campaign expenditures
Coyte, Peter C. - In: The Canadian journal of economics 22 (1989) 4, pp. 795-818
Persistent link: https://www.econbiz.de/10001097477
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An economic analysis of beef pricing and newspaper advertising in Toronto
Funk, Thomas F.; Meilke, Karl D. - 1976
Persistent link: https://www.econbiz.de/10002318409
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Quality signaling through advertising and brand extension in multiproduct firms
Catalão-Lopes, Margarida - 2000
Persistent link: https://www.econbiz.de/10001517322
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Suttons alpha: eine Untergrenze für die Marktkonzentration
Locher, Lilo; Roider, Andreas - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 29 (2000) 8, pp. 451-454
Persistent link: https://www.econbiz.de/10001499593
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Distribution of generic advertising benefits across participating firms
Chung, Chanjin; Kaiser, Harry M. - In: American journal of agricultural economics 82 (2000) 3, pp. 659-664
Persistent link: https://www.econbiz.de/10001500421