Die Theorie strategischen Handelns prägt die moderne sozialwissenschaftliche Forschung. Angesichts deren extremer Prämissen hat sich, ausgehend von biologischen Ansätzen zur Entwicklung der Arten, eine alternative Theorie zur Erkl¤ärung individuellen Verhaltens entwickelt. Die Evolutionäre...

This chapter explores the implications of dominant retailers for marketing channels – the system through which manufacturers distribute their products to consumers. The emergence of a few dominant retailers has altered the way in which members of the marketing channel make decisions. The...

A model is developed in which producers in a differentiated product market compete in prices and informative advertising. The model also includes commercial media, which are linked to producers through the advertising market and to consumers through the media market. We investigate how certain...

This article synthesizes several existing economic perspectives on the incentives for and consequences of media consolidation. Because of the two-sided nature of media markets, media mergers may lead to unexpected effects, which may not be deduced from common notions of industrial economics. We...