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Measuring the welfare effects of forests : an application of the travel cost model

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Managing the Marketing Metrics Portfolio

Clark, Bruce; Ambler, Tim - 2013

There is no shortage of metrics an organization might use to measure marketing effectiveness. What’s lacking is solid advice on how to assemble and manage the best portfolio of metrics to populate a dashboard. This article offers guidance in three key areas: 1. Strategically reviewing existing...

Persistent link: https://www.econbiz.de/10014164881