Companies create their business ecosystems through platform strategies. This article explores the conditions for the emergence of this phenomenon in situations of market failures. It studies how platforms substitute market to play a coordinating role and governance of economic actors. The...

What the economists call a market failure, the entrepreneurs call a market opportunity. Firms today are the intricate interlacing of interactions, which arise in response to market failures. Market opportunities that emerge as a result are addressed by the firms through market support strategy,...