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Conjoint measurement : methods and applications
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Conjoint measurement : methods and applications ; with 91 tables
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 473-504)
.
2003
Persistent link: https://www.econbiz.de/10001998151
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
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