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Patterns of communication among marketing, engineering and manufacturing : a comparison between two new product teams

Griffin, Abbie - In: Management science : journal of the Institute for … 38 (1992) 3, pp. 360-373

Persistent link: https://www.econbiz.de/10001124418

The competitive implications of relevant-set response analysis

Hauser, John R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 391-405

Persistent link: https://www.econbiz.de/10001075766

Prelaunch forecasting of new automobiles

Urban, Glen L. - In: Management science : journal of the Institute for … 36 (1990) 4, pp. 401-421

Persistent link: https://www.econbiz.de/10001083747

Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph

Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616

Persistent link: https://www.econbiz.de/10010381857

Learning from experience, simply

Lin, Song; Zhang, Juanjuan; Hauser, John R. - In: Marketing science 34 (2015) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010497620

Conjoint analysis, related modeling, and applications

Hauser, John R.; Rao, Vithala R. - In: Marketing research and modeling : progress and …, (pp. 141-168). 2004

Persistent link: https://www.econbiz.de/10003243595

John D.C. Little : a profile

Hauser, John R.; Urban, Glen L. - In: From Little's law to marketing science : essays in …, (pp. 1-20). 2016

Persistent link: https://www.econbiz.de/10011436070

From Little's law to marketing science : essays in honor of John D.C. Little

Hauser, John R. (ed.); Urban, Glen L. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011389473

The strategic implications of scale in choice-based conjoint analysis

Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science 38 (2019) 6, pp. 1059-1081

Persistent link: https://www.econbiz.de/10012147200

Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

Toubia, Olivier; Hauser, John R.; Simester, Duncan - 2003

Choice-based conjoint analysis (CBC) is used widely in marketing for product design, segmentation, and marketing strategy. We propose and test a new "polyhedral" question-design method that adapts each respondent's choice sets based on previous answers by that respondent. Individual adaptation...

Persistent link: https://www.econbiz.de/10014088858