Purpose – This paper makes the case for the use of real diaries as an alternative methodology in marketing research. It is argued that Qualitative Diary Research (QDR) in marketing and consumer research is an innovative way to capture rich insights into processes, relationships, settings,...

Despite its conceptual significance, R. L. Davies' complex model of city centre retailing has received relatively few empirical airings.This is largely attributable to its reliance upon the free play of market forces,a state of affairs which rarely pertains in today's highly planned retail...