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Commodity Marketing : Strategies, Concepts, and Cases
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Commodity pricing : fast, simple, intelligent
Mäßen, Andrea
;
Strasmann, Bert Sebastian
;
Haemer, Jan
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 73-83)
.
2022
Persistent link: https://www.econbiz.de/10013271829
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2
Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea
-
1998
Persistent link: https://www.econbiz.de/10000978600
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3
Das Phänomen des Variety-Seeking-Behavior : Modellierung, empirische Befunde und marketingpolitische Implikationen
Ter Haseborg, Fokko
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
43
(
1997
)
2
,
pp. 164-188
Persistent link: https://www.econbiz.de/10001225214
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4
Der Mehrwert der Marke: ein Decision-Support-Modell zur empirischen Messung des Marken-Mehrwertes
Sebastian, Karl-Heinz
;
Kolvenbach, Claus
-
1999
Persistent link: https://www.econbiz.de/10001392477
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