Should sellers disclose their cost information to potential buyers? If yes, under what conditions should firms adopt this cost transparent strategy? We examine these questions by using an analytical approach followed by an experimental analysis. To begin, we develop a monopolistic model to show...

Many consumers do not carry the product that gives them higher value due to their unawareness of this choice for some product categories (e.g., mobile phone plans, credit cards and insurance). Recently, a new type of platforms has entered the market, and consumers can switch to high-value...