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Based on the seminal paper of Farrell (1957), researchers have developed several methods for measuring e fficiency. Nowadays, the most prominent representatives are nonparametric data envelopment analysis (DEA) and parametric stochastic frontier analysis (SFA), both introduced in the late 1970s....
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Einführung -- Zunehmender Effizienzdruck im Marketing - Doing more with less -- Konzeptionelle und theoretische Grundlagen der Effizienzanalyse -- Begrifflich-konzeptionelle Grundlagen der Effizienzanalyse -- Allgemeine theoretische Fundierung der Effizienzanalyse -- Konzeptualisierung der...
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considerable expertise to the project in the area of performance measurement. Numerous topics are being added and more applications … book. In recent years, there have been a number of excellent advance-level books published on performance measurement. This … book, however, is the first systematic survey of performance measurement with the express purpose of introducing the field …
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