Gimeno, Javier; Chen, Ming-Jer; Bae, Jonghoon - In: Ecology and strategy, (pp. 399-441). 2006
We investigate the dynamics of competitive repositioning of firms in the deregulated U.S. airline industry (1979–1995) in terms of a firm's target market, strategic posture, and resource endowment relative to other firms in the industry. We suggest that, despite strong inertia in competitive...