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Theory
Consumer behaviour
42
Konsumentenverhalten
41
Theorie
35
Innovation
29
Innovation diffusion
27
Innovationsdiffusion
27
Social Web
25
Social web
25
Beziehungsmarketing
23
Relationship marketing
23
New product development
17
Produktentwicklung
17
Viral marketing
17
Virales Marketing
17
Kundenwert
16
Social network
16
Soziales Netzwerk
16
Customer value
15
Dienstleistungsqualität
15
Service quality
15
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14
Marketingmanagement
14
Agent-based modeling
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Market research
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Marktforschung
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Artificial intelligence
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Kreativität
12
Künstliche Intelligenz
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Creativity
11
Marketing
11
Advertising
9
Customer integration
9
Emotion
9
Kundenintegration
9
Werbung
9
Customer satisfaction
8
Innovationsmanagement
8
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Language
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English
34
German
1
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Muller, Eitan
19
Goldenberg, Jacob
7
Mahajan, Vijay
7
Rust, Roland T.
7
Fershtman, Chaim
3
Shapira, Daniel
3
Carmi, Eyal
2
Garcia, Rosanna
2
Libai, Barak
2
Lowengart, Oded
2
Mazursky, David
2
Oestreicher-Singer, Gal
2
Peles, Yoram C.
2
Toubia, Olivier
2
Yassin, Ohad
2
Amit, Raphael
1
Amit, Raphael ('Raffi") H.
1
Appel, Gil
1
Bass, Frank M.
1
Donthu, Naveen
1
Dover, Yaniv
1
Dzyabura, Daria
1
Fibich, Gadi
1
Gibori, Ro'i
1
Givon, Moshe
1
Glosten, Lawrence R.
1
Griffith, David E.
1
Ishihara, Masakazu
1
Jagabathula, Srikanth
1
Kamien, Morton I.
1
Keiningham, Timothy L.
1
Landskroner, Yoram
1
Lehmann, Donald R.
1
Oliver, Richard L. L.
1
Rand, William
1
Solomon, Sorin
1
Swary, Itzhak
1
Ukanwa, Kalinda
1
Yogev, Guy
1
Zahorik, Anthony J.
1
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Technological forecasting & social change : an international journal
6
Marketing science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
Foundations for organizational science
1
Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
1
International journal of industrial organization
1
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
1
Journal of economic dynamics & control
1
Journal of economics & business
1
Journal of marketing
1
Journal of marketing research : JMR
1
NET Institute Working Paper
1
NYU Stern School of Business
1
Report / Marketing Science Institute
1
Review of industrial organization : RIO
1
The American economic review
1
USC Marshall School of Business Research Paper
1
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ECONIS (ZBW)
35
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1
Flexible regression
Rust, Roland T.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10001040378
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2
The benefits of being small : duopolistic competition with market segmentation
Fershtman, Chaim
- In:
Review of industrial organization : RIO
8
(
1993
)
1
,
pp. 101-111
Persistent link: https://www.econbiz.de/10001158399
Saved in:
3
Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
45
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001162712
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4
"Push"- und "Pull"-Unternehmertum
Amit, Raphael
- In:
Internationales Gewerbearchiv : IGA ; Zeitschrift für …
44
(
1996
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10001206122
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5
Research joint ventures and R&D cartels
Kamien, Morton I.
- In:
The American economic review
82
(
1992
)
5
,
pp. 1293-1306
Persistent link: https://www.econbiz.de/10001135682
Saved in:
6
Pricing and diffusion of primary and contingent products
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
39
(
1991
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10001107875
Saved in:
7
The dynamic adjustment of optimal durability and quality
Muller, Eitan
- In:
International journal of industrial organization
6
(
1988
)
4
,
pp. 499-507
Persistent link: https://www.econbiz.de/10001067098
Saved in:
8
New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
Saved in:
9
Optimal dynamic durability
Muller, Eitan
- In:
Journal of economic dynamics & control
14
(
1990
)
3
,
pp. 709-719
Persistent link: https://www.econbiz.de/10001092388
Saved in:
10
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
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