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Interpretation as composition : debating modes of representation in marketing research
Brownlie, Douglas
- In:
Interpretive consumer research : paradigms, …
,
(pp. 47-84)
.
2001
Persistent link: https://www.econbiz.de/10001613031
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A theoretical model of consumer behaviour in the financial services industry
Beckett, Antony
;
Hewer, Paul
;
Howcroft, Barry
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1998
Persistent link: https://www.econbiz.de/10001355624
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Rethinking marketing
Brownlie, Douglas T.
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contributor
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1999
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Online-Ausg.
Persistent link: https://www.econbiz.de/10013208116
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