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An alternative theory of the advertising communication process
Hansen, Flemming - 1983
Persistent link: https://www.econbiz.de/10002602658
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Recent developments in the measurement of advertising effectivenes : the third generation
Hansen, Flemming - 1995
Persistent link: https://www.econbiz.de/10000911448
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The nature of central and peripheral advertising information processing
Hansen, Lotte Yssing; Hansen, Flemming - 2001
Persistent link: https://www.econbiz.de/10001589516
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Testing the significance of STAS scores for brands
Hansen, Flemming; Olsen, Jørgen Kai; Stenvinkel … - 1999
Persistent link: https://www.econbiz.de/10001564799
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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424