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Implicit attitudes toward green consumer behavior
Vantomme, Delphine; Geuens, Maggie; De Houwer, Jan; … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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Response styles and how to correct them
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003888300
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Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003787810
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383
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Response styles in marketing research : a means and covariance structures comparison of modes of data-collection
Weijters, Bert (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003242170
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Beyond bundles : choosing product bundles increases shopping basket size
Kobuszewki Volles, Barbara; Ribbers, Daphne; Van … - In: Journal of retailing and consumer services 81 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015123488